Key Points
- Microsoft’s Bing has a 2.82% market share of the global search engine market behind Google’s 93.37% market share as of February 2023.
- Microsoft is integrating the next-gen OpenAI large language model into its Bing search engine, which is even more powerful than ChatGPT and customized for search.
- Bing is the default search engine for ChatGPT.
- Bing’s market share fell to 2.76% in June 2023.
- MSFT shares are trading at 35X forward earnings with a 0.81% annual dividend yield.
- 5…
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