Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions.
This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding strategies, in favour of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while…
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