How should companies think about using generative A.I.? While many businesses have rushed to embrace the technology, putting it directly into customer-facing products, many others are hesitant, afraid of copyright issues, the tendency of large language models to hallucinate (the A.I. industry’s preferred term for making up information), and worries about how expensive it is to run generative A.I. models at scale.
KPMG asked 225 executives at U.S. companies with revenues in excess of $1…
Read the full article here