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Why Peloton’s TikTok Rally Doesn’t Fit
By Martin Peers · Jan. 4, 2024 5:00 PM PST
Wall Street traders need to exercise their brains a bit more. Peloton shares jumped 14% on Thursday after the struggling fitness firm struck a deal to put its workout videos on TikTok. Sure, associating with TikTok can help almost anything and anyone seem cool with the kids. But investors seem to be misreading this situation. The…
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