Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature.
This seems to be an expansion of the test we reported on in June.
Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022). The big…
Read the full article here