(Reuters) – Adobe (NASDAQ:) on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies trying to upend film and television production using generative artificial intelligence.
The Firefly Video Model, as the technology is called, will compete with OpenAI’s Sora, which was introduced earlier this year, while TikTok owner ByteDance and Meta Platforms (NASDAQ:) have also announced their video tools in recent…
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